Babes Helpin’ Babes is a women’s initiative that exists to ensure the female voices and perspectives at Signal Theory are heard, validated and valued. Monthly discussions, webinars and conferences challenge the entire agency to create an environment focused on equality. To create a brand that would evoke passion and inclusivity, a diverse group of designers came together to bring BHB to life. A logo, zine, merchandise and poster series were created to spread the message.
